This website page is made up of all the newest data, insights, and traits you may need to assist you to know how men and women in Hong Kong use digital equipment and services in 2024.
Be aware: over the past year, we’ve made some critical adjustments to how we work out social networking consumer figures, along with the data sources that we use to inform these calculations have also manufactured substantial and broad-ranging revisions for their published figures all through that time period.
Nevertheless the apparent distortions that frequently surface in X’s inferred gender data may be thanks in large part to the high range of “non-human” accounts that function in X’s active person data (e.
With a quarterly foundation, the corporate’s data also reveal that the dimensions of Instagram’s advertisement audience in Hong Kong remained unchanged involving Oct 2023 and January 2024.
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“Believed audience dimension isn't a proxy for monthly or every day active customers, or for engagement. Estimates aren’t built to match populace, census estimates or other resources, and click here may differ dependant upon things like the amount of accounts throughout Meta technologies someone has, the quantity of short-term site visitors are in a specific geographic site at a provided time, and Meta person-reported demographics.”
Nevertheless, note that LinkedIn’s promotion resources publish audience access data dependant on whole registered customers, rather than the regular monthly Lively users that kind The idea with the advert attain figures released by most other social networking platforms.
It’s crucial to stress that these promoting get to figures usually do not necessarily stand for precisely the same factor as month-to-month Lively user figures while, and there may be significant discrepancies involving the dimensions of YouTube’s ad viewers and its overall active person base.
You’ll also uncover the entire Digital 2024 report for Hong Kong inside the “full report” area underneath, but we’ll begin by taking a look at the important headline numbers for Hong Kong this yr.
Note: Google’s advertising and marketing means only publish viewers gender data for “feminine” and “male” buyers.
Nonetheless, complexities linked to the gathering and Evaluation of World-wide-web user data mean that it can generally take numerous months right before analysis is ready for publication.
Dig further: for the latest insights into internet adoption and use all over the world, abide by our common Worldwide Statshot experiences.
Notice: Meta’s advertising resources only publish audience gender data for “female” and “male” people.
Nonetheless, it’s essential to strain that these promoting attain figures are usually not the same as the regular monthly Lively buyers figures that Meta experiences in its investor earnings bulletins, and so they should not be interpreted as such.